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See How Cascadia Compares to the Big Transactional Email Platforms

Weighing SendGrid against Amazon SES, or wondering whether Postmark earns its premium, or whether a nine dollar plan from Brevo or Mailjet is a bargain or a compromise? Each comparison below sets our managed service beside one platform and says plainly where that platform is the better call.

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Built in the Pacific Northwest, Trusted Well Beyond It

We treat support as a relationship, not a ticket count. The work is boring by design, and boring is exactly what you want from the systems your revenue runs through. We explain all of it in plain language, no technical translation required.

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Questions worth asking first

Straight answers to what people ask while comparing Transactional Email Platform options, before anyone asks for a demo.

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What is transactional email?

Mail your application sends to one person because that person did something. Password resets, receipts, order confirmations, shipping notices, invites. It is triggered by an event rather than scheduled by a marketer, and the recipient is usually sitting there waiting for it, which is why a ten minute delay becomes a support ticket.

Why do our password resets and receipts land in spam?

Almost always authentication or reputation. If SPF, DKIM and DMARC are not aligned on the exact sending domain, a mailbox provider has no reason to trust the message. Reputation is the slower problem. Sending receipts from the same domain and IP as your newsletter means one bad campaign drags your resets down with it. We separate the streams and keep the authentication correct as your infrastructure changes.

What is the difference between transactional and marketing email?

Intent and consent. Marketing mail goes to a list on a schedule and it can wait. Transactional mail goes to one person in response to something they just did. Mailbox providers score the two differently, so mixing them on one sending identity costs you deliverability on the mail you can least afford to lose.

Do we need a dedicated IP address?

Below roughly a hundred thousand messages a month, no. A dedicated IP only earns a reputation if you send enough volume to keep it warm, and a cold dedicated IP performs worse than a well run shared pool. We tell you when your volume crosses that line, and we handle the warmup when it does.

What are SPF, DKIM and DMARC, and who sets them up?

They are the DNS records that let a mailbox provider verify you sent what you claim to have sent. We set them up and align them to your sending domain. Then we monitor the DMARC reports afterward, which is the step most teams skip and the one where the useful signal lives.

What does a managed service do that a sending API does not?

A sending API accepts your message and hands it off. Everything after that is yours. We own the domain authentication, the reputation monitoring, the bounce and complaint handling, the suppression list, the DMARC reporting, and the response when a provider starts throttling you. What you put down is the operational work, not the sending.

How fast should transactional email arrive?

Seconds, not minutes. A password reset that takes four minutes produces a second reset request and then a support ticket. We monitor delivery time by mailbox provider and treat a sustained delay at any one of them as an incident.

What happens when a message bounces?

A hard bounce means the address does not exist, and it must never be sent to again. Repeated sends to dead addresses are one of the fastest ways to damage a sending reputation. We maintain the suppression list automatically and surface the pattern when bounces cluster, because a spike in hard bounces usually means something upstream in your signup flow broke.

How to Choose the Right Transactional Email Platform

Three questions do most of the deciding. Each comparison below walks through them for one provider.

  1. 01Pick a Platform You’re WeighingWhere to start
    • SendGrid
    • Amazon SES
    • Mailgun
    • Postmark
    • Brevo
    Get started now
  2. 02Where Email Platforms DifferWhat to check
    • Enormous Scale
    • Marketing Plus API
    • Now Part of Twilio
    • Cheapest At Scale
    • AWS Native
    • You Build The Rest
    • Developer First
    • Priced Per Volume
    Get started now
  3. 03Match It to the Mail You SendWhat to decide
    • Online stores sending order and shipping mail
    • Membership and subscription websites
    • Booking and appointment businesses
    • Web apps with account and billing email
    Get started now

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More Transactional Email questions

Plain answers to the rest of what people ask while comparing their options.

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Can you migrate us off our current provider without downtime?

Yes. We stand up the new sending identity, authenticate it, warm it against a slice of your traffic, and cut over once the delivery numbers hold. Your application keeps sending throughout. Migrations go wrong when somebody moves all the volume at once onto a domain with no history.

Do you handle the email templates?

We handle the sending layer and any templates that live in it. If your templates sit inside your application they stay there, and we work with your team on the parts that affect delivery, such as the plain text alternative and the list headers. Design work on a marketing template is a different service.

What sending volume does this make sense at?

It pays for itself once transactional mail is load bearing, meaning a delivery failure costs you a customer or a support hour. That is usually somewhere above ten thousand messages a month. A small business sending two thousand invoices is a better fit than a side project sending fifty thousand notifications nobody reads.

What if we already use Amazon SES and it is cheap?

Then keep it. SES is the cheapest way to move mail and it is the right answer if you have an engineer who enjoys owning deliverability. What you would be buying from us is that engineer time back. We are happy to run the managed layer on top of your existing SES account rather than move you off it.

How do you measure whether it is working?

Delivery rate by mailbox provider, time to inbox, bounce and complaint rates, and DMARC alignment. Open rates are close to meaningless on transactional mail and we do not report them as a success metric. If Gmail delivery drops two points, you hear it from us first.

Are we locked into one email provider?

No. The authentication, the suppression list and the monitoring sit with us and travel with you. We pick the sending provider that fits your volume and your compliance requirements, and we will move you when that stops being true.

What do we need to do to get started?

Give us DNS access for the sending domain and tell us what your application sends today. We audit what is going out, fix the authentication, and take over the sending path. Most migrations are live inside two weeks.

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