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MarkMonitor alternative

A MarkMonitor Alternative For The Portfolio That Does Not Need Enforcing

MarkMonitor protects trademark portfolios for companies with in house counsel and an enforcement budget. If that describes you, close this page and call them. If you hold nine names, a website and a mail domain, this is about what the same care costs when nobody has to quote it first.

With Cascadia you get

  • Registry cost, no markup
  • Renewals we own, not you
  • Free transfers in
  • Registrar lock and DNSSEC
  • Ownership stays yours
  • One invoice for everything

The short version

Why teams pick Cascadia over MarkMonitor

We are for the case sitting underneath that one, where the names are spread across three registrars, two of the accounts belong to people who left, and nobody can say what renews next month.

What you get here

  • A published price you can read before speaking to anyone
  • No minimum portfolio size and no annual agreement to sign
  • Registry cost passed through at cost, with the management fee shown as a separate number
  • A price that does not move between the quote and the invoice
  • Nothing offered, bundled or upsold at any point along the renewal path
  • A failed payment method chased by a person before the name is anywhere near at risk
  • Names held in an account you could walk away with tomorrow
  • A monthly fee that stops in the month you say stop
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What ships in the standard plan here

A quote on request, an annual agreement, and a product set built for portfolios that are actively attacked.

  • A published price you can read before speaking to anyone
  • No minimum portfolio size and no annual agreement to sign
  • Registry cost passed through at cost, with the management fee shown as a separate number
  • A price that does not move between the quote and the invoice
  • Nothing offered, bundled or upsold at any point along the renewal path
  • A failed payment method chased by a person before the name is anywhere near at risk
  • Names held in an account you could walk away with tomorrow
  • A monthly fee that stops in the month you say stop
  • Being told plainly to keep your registrar when the reminder already reaches the right person
  • A yearly review that recommends dropping the names you no longer need
See Domain Management

Where the names are already scattered

Names held on Cloudflare Registrar and charged through at registry cost, with a flat management fee on top and somebody answerable for every expiry date.

The renewal gets actioned, which is where every reminder stops

Expiry dates sit on a calendar we keep, and the renewal happens because somebody here did it. MarkMonitor does this too, and at portfolio scale does it well, which is why it is not a cross in the table above.

The cost of the name and the cost of the service are two different numbers

A registrar quotes one figure containing both the registry fee and its own margin, and the margin is widest at renewal where nobody is checking.

The names you forgot you owned get found before they lapse

Most businesses past a certain age hold names they cannot account for: a campaign microsite, a misspelling bought defensively, a brand carried over from an acquisition.

The name stays yours, and leaving takes one request rather than one afternoon

The monitoring, the calendar and the reporting behind it are our cost rather than a line on yours.

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Who this comparison is for

They do more than we do, and we are not going to pretend otherwise

Brand enforcement is a real discipline and we do not practice it. If somebody is registering names that imitate yours and you need them taken down, that is their work and not ours.

Every price arrives through a conversation

There is no published rate for any part of it. You describe the portfolio, you get a quote, and the quote is the first number you see.

The terms are written for a company with counsel

Their Domain Management Terms state that thirty days after a notice of non payment, each affected registration and all associated legal rights will be transferred to them, or the names will be set to clientHold, which deactivates the websites and email attached to them.

How switching works

  1. 1

    Nothing moves until every name you hold has been found and listed

    Every domain you can account for and the ones you cannot, pulled from the public records rather than from memory, with the registrar, the expiry date, the notification address and the lock status set against each.

  2. 2

    The names closest to lapsing get dealt with before anything else

    Anything expiring inside ninety days is handled first, whether that means a transfer to us, a renewal left where it is, or a decision to let the name go deliberately.

  3. 3

    The renewal calendar gets built, and some names are deliberately dropped

    Every name gets a date, an owner and a decision attached to it, and the calendar lives with us rather than inside somebody’s inbox rule.

  4. 4

    Renewals start happening quietly, and a dull month still gets reported

    Renewals get actioned, transfers get completed and the records stay current.

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What clients say about working with Cascadia

“I’ve always dreaded website management, but Cascadia has done an incredible job with my WordPress site, making it one less thing for me to worry about.”
Alex R.Cascadia client

Ready to move from MarkMonitor?

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MarkMonitor alternative questions

Straight answers about switching, pricing, and what moves with you.

See Domain Management
What is a MarkMonitor alternative?

Anything that will hold a domain name for you, or take responsibility for the date it expires. That covers a great deal of ground. A retail registrar is one answer, an enterprise brand protection firm is another, and a managed service is a third. They are not competing on the same axis. The question worth asking is which failure you are insuring against.

How is Cascadia different from MarkMonitor?

They are built for a legal department and we are built for whoever ends up holding the domain login. MarkMonitor watches for people registering names that imitate yours and can go and take those names back. We do not do that. What we do is hold a small portfolio, own every expiry date in it, and publish the fee for doing so. If your names are being targeted, that difference favors them.

Is MarkMonitor more expensive than this?

Almost certainly, but we cannot prove it and neither can you until you ask them. There is no published rate to compare against anywhere on their site. That absence is the honest answer to the question, and it is why this page argues about fit rather than about money.

Why not just set everything to auto renew?

You should, and it is the first thing we set. Automatic renewal handles the common case and prevents more losses than any reminder email ever has. What it does not handle is the card that expired, the notification address belonging to somebody who left, the registry that changed its price, or the name that should not be renewed at all. Automatic renewal is a floor, not a plan.

Should we buy this at all?

Often not, and month one is a far better time to establish that than month twelve. If you hold two names, both in one account, both on a card that works and both renewing automatically, the honest answer is to stay where you are. This starts being worth paying for once the count climbs, the cards multiply, or nobody can list what you own from memory.

Do we have to move our domains off MarkMonitor?

Not necessarily, and this is a harder question than it is with a retail registrar. Where an enterprise agreement is already in force, the sensible order is to read what it says about termination and transfer before anything moves. If their service fits what you actually need, the honest recommendation is to stay, and we will give it.

Does anything break while you take over?

No, and this is worth stating carefully, because a badly handled transfer is one of the few ways a working domain stops working. Nameservers stay where they are until a change is planned. Transfers happen one name at a time, never in a batch, and never on a name inside sixty days of registration or of a previous transfer, because the registry refuses those anyway.

What if a domain has already lapsed?

Then that comes first and everything else waits. A name still inside its grace period is usually recoverable at the ordinary renewal price. Past that it enters redemption, where the registry adds a fee that dwarfs the renewal, and past that it is gone to whoever wants it. We find out which of those three you are in before anything else gets discussed.

Who owns the domain?

You do. Registrations are held with your organization as the registrant, not ours. This is the same answer MarkMonitor gives and it should be the answer any registrar gives. We hold names on Cloudflare Registrar under an account that names you, and nothing about the arrangement requires you to ask our permission to use your own property.

What is actually included?

One thing at one rate, with no ladder behind it. Every name you hold is inventoried, dated and monitored. Renewals get actioned. Contact records get checked. Transfers in and out are handled for you. Registry cost is passed through at cost, and two dollars a month per name is the whole of what we add. Three fifty if DNS comes with it.

Do you guarantee a domain will never lapse?

No, and treat anybody who does with suspicion. Registries change rules, cards get declined at the moment of renewal, and a registrar can suspend an account for reasons nobody explains for two weeks. What we commit to is that a person sees every expiry date before it arrives and chases whatever is standing in front of it.

What does the monthly report actually contain?

Every name we hold for you, its expiry date, what renewed since the last report and at what cost, what falls due in the next ninety days, and anything we think you should drop. The last of those is the section clients actually read. It is also the one no registrar has any reason to produce.

How long before we see a difference?

The audit is the difference and it lands in the first two weeks. Most businesses discover two or three names they had forgotten, at least one contact record pointing at somebody who left, and occasionally a domain already sitting in grace. None of that requires twelve months to become visible.

What if I want to leave?

You give notice and nothing is stranded. The names were always registered to you. We unlock them, supply the authorization codes and transfer them wherever you want them, including back to MarkMonitor. A service that makes leaving awkward is telling you something about its confidence in the rest of the offer.

Ready to hand the renewal dates to somebody whose job they are?

Registry cost passed through at cost, a flat monthly fee per name listed on the service page, and the dates watched by somebody who is paid to watch them. The registrations stay in your name whatever happens between us, and there is no larger package above this one where the real work lives.

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